About LoanConnect

LoanConnect has developed a search engine that enables consumers to go online and search for loans from various Canadian lending institutions. We help connect consumers looking to finance goods or services with loan organizations that offer loans outside of traditional mortgages or lines of credit.

Our aim is to provide Canadians with easier access to credit from the growing number of private lending institutions located across the country. The loans are meant to be used to cover the cost of home renovations, legal fees, veterinary bills, medical procedures, furniture purchases, consumer purchases, repayment of payday loans, and other products or services that require loans under $60,000.

LoanConnect also works directly with business owners and sales professionals by offering them a consumer portal. Companies that utilize our service can log their clients onto their portal and lead them through an application for financing that offers an instant loan to cover the cost of their product or service.

At LoanConnect, we provide loan options for three different markets:

1. End-Consumer: Individuals or companies looking for a loan independently
2. Consumer Portal: Business owners looking to secure new business by helping their clients apply for a loan that covers the cost of their product or service
3. Poor Credit Loans: Individuals looking for poor credit loans, who would like to be approved at a competitive rates 
   

Our Team

Adam Rice

Chief Executive Officer

Adam has more than 15 year experience in business leadership; from ideation through to multi-million dollar revenue, his passion for turning strategy into success has seen him through in many industries across the board. He launched his first business at 19, and launched another online company while growing the first. Beyond start-ups, Adam has held senior positions in Sales, Marketing, and Finance. With a BA, an undergrad certificate and a Graduate Diploma recently upgraded to an MBA, Adam strives to continually improve himself and his businesses. His worldly travels, through work and leisure, have taken him to over 40 countries, giving him knowledge and understanding of different markets and cultures, and how to succeed within them. These experiences have helped drive his passion to bring Asset Direct, and financial accessibility, to countries across the world. 

Chris Healy

Chief Operating Officer

Chris has 22 years experience as an entrepreneur, business consultant and manager. He has worked extensively in finance and operations, heading a boutique financial research firm that has consulted to some of Canada’s largest public corporations. Chris completed his MBA from the IESE Business School in Barcelona, Spain, after which he launched the country’s first public WiFi network. Since then, Chris has been active in developing a number of early-stage businesses throughout his career, combining his science and business backgrounds to grow a diverse range of companies.

Mike Butler

Vice President, Growth

Mike has 10+ years of progressive sales and marketing management experience. He is a savvy partnership and sales leader with experience managing high performing teams within North America. With a strong focus on measurable, results-driven sales to partners and a proven track record of growing acquisition. Managing existing & net new partnerships and initiatives in the Fintech space during his time as Head of Partnerships at Kanetix Ltd., he has joined LoanConnect to spearhead partnerships and growth; ensuring our referral partners and lenders optimize the traffic they are sending and receiving while continuing to scale.